5 Ways to Build Your Brand Using Instagram Grids


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by Desmund Ullrich

May 12, 2020 5 min read

Pop Culture Geek | Content Strategist | Marketing Manager

Do Instagram Aesthetics Matter? It certainly seems as if they do and I have always favored the creativity that you find on Instagram Grids over all other social media sites. Whether it the pleasing brightness and earth tones of Liza Koshy (@lizakoshy) or the pretty in pink curation of Kyla Herbes (@ihavethisthingwithpink), there is something just oh so attractive about these profiles. For that reason, this blog post is all about the Instagram grid and layout ideas.

1. Squares

By default this is the layout for Instagram, each photo you upload is cropped to a square or 1:1 ratio. With this layout you can post your photos one at a time with no coordination or you can push it a step further, creating a collection of photos with the same colors or filter like Kiza Koshy.

Squares instagram Layout

2. Tiles

This layout is sort of the checkerboard of instagram. Here you alternate between a lifestyle photo and an image with a single solid color for it’s background or a “tile”. Typically the tiles are all the same color with a solitary word, quote, or icon. With tiles you create consistency in your look and your followers know what to expect.


3. Row-by-Row

I used to be all about the row-by-row on the Urbana Classic instagram, but have moved on since rebranding to Desmund Ullrich Online. I referred to this layout as a narrative because each row tells a story. We’ve seen this done with quotes and lifestyle images. Each row is a set of three cohesive images, usually taken in the same day or with the same color. Our favorite example of this aesthetic can be found @iamteko the profile of Tidal artist Teko Lewis.

Teko Lewis instagram Screenshot

4. Line in the Middle

You may have guessed that this is my favorite layout by now, especially if you have seen my profile @desmundullrich floating around instagram a few months back. This layout is easy to maintain and usually contains tiles down the middle with a consistent color. Most people opt for inspirational quotes, but we decided to go with rap lyrics - most notably punchlines.

Desmund Ullrich Instagram

5. Borders

This is a dynamic way of breaking up the square grid of Instagram. With this layout you add a border to each photo, sometimes varying the size or orientation. We’ve seen some dope examples of these types of layouts with bloggers playing with color, scale, and even shape. Have a look at photographer Lucy Rose Laucht (@lucylaucht) for your border inspiration.

Instagram Grids - Photo Borders Example

Now that you have seen the artistic capabilities of your Instagram grid, it’s time to stand out from the crowd. To take the pressure off of planning be sure to utilize an Instagram planner or social media software. I recommend Planoly, which has multiple types of account levels from free to pro. With this planner you can upload, drag, and arrange your photos into the layout you like.




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