Pop Culture Geek | Content Strategist | Marketing Manager
Fiverr has gained exponential popularity as a platform to find professional freelancers for companies and small business owners alike - especially if your budget is a current hurdle. In the realm of services, a buyer can find anything from logo designs to virtual assistants. Though it is a website that is largely trusted, there are some still skeptical about utilizing Fiverr services.
Let me first say that this blog is completely biased in favor of Fiverr because I am a freelancer with a Fiverr profile and I utilized a team of freelancers to start my marketing journey. With that said, it’s 2020, if you are still afraid to use Fiverr take a quick look at the information below where I attempt to debunk the misconceptions of finding outsourced team members on the popular website.
How does Fiverr work?
Before we begin let’s review how Fiverr works. A service offered on Fiverr is called a Gig. The service is offered by the seller (freelancer), and bought by the buyer. Five dollars is the popular starting price for offers and all “Gigs” are single purchases, meaning there is no long-term obligation.
The best part about Fiverr is the fact that all gigs are at a single price point and buyers never have to be concerned with additional charges. Likewise, sellers never have to work about being underpaid.
Of course, Fiverr does take a small fee from both parties. I have received fees as high as $4 as a buyer and a 20% commission is taken by Fiverr from each gig a seller completes. However, to offset this commission, the site does provide the opportunity for sellers to receive additional compensation in the form of tips.
Tips For Fiverr Sellers
Fiverr is a great jumping-off point for those new to the Graphic Design and freelancing game, but remember that Fiverr gained popularity for it’s “five-dollar” gig price and you almost have to adhere to low prices in order to remain competitive. Selling low and selling fast will help you build your portfolio but won’t fill your wallet.
The best way for you to use Fiverr is to network, build relationships, and upsell your packages. In my personal experience as a seller, not a single sold gig came organically through the Fiverr platform and my best success came from treating the site as a point-of-sale for my personal clients. From my research I find this to be true with most freelancers on the platform.
If you are not ready to put in the time needed to market and build your Fiverr clientele, just use this as a way to supplement your existing income. If you are ready, I would suggest going full career, building a “Fiverr Pro” verified account and following all of the seller resources provided by the site.
Fiverr Pro verified accounts are highly desired and pushed by the site as hand-vetted sellers that can offer their services to engaged business buyers. You can become a Fiverr Pro by applying to become a part of the program. For more information on Fiverr Pro, visit Fiverr’s article How to Become a Fiverr Pro.
Tips for the Buyer
Fiverr does a great job of protecting their buyers and is safer than other alternatives to outsourcing like finding help on Craigslists. No financial account information is shared with the Seller and all transactions are monitored through Fiverr’s secure eCommerce platform. Should issues arise in your order, Fiverr has a customer service team there to mitigate all conflict.
Each seller provides gigs that can be searched by keyword. If you are looking for package design, search for “package design” in the Fiverr search tool. Each Gig will provide previews of the seller’s work and the work completed for customers that have left a review; if enabled by the seller.
Choosing a seller is a task you shouldn’t take with a light-heart, this is the reason why so many people feel like Fiverr is a scam. Finding a good provider will make or break your project and experience. Stay on the lookout for sellers who have confirmed their skills through Fiverr’s vigorous skills test. Scores are provided within the profile of each seller who has taken the time to complete these assessments.
Also, consider the fact that some popular services may be oversaturated with sellers who are inactive, high-in-demand, unprepared to work, or behind on current projects. In your research, don’t be afraid to reach out to the seller via Fiverr’s messaging platform prior to purchasing.
Consider the Obvious.
While most gigs start at $5 consider the triple constraints theory. All projects are carried out under certain constraints – traditionally, they are cost, time, and scope. Do you want it Fast, Good, or Cheap? You can have something Cheap and Good, Cheap and Fast, or Fast and Good - but not all three. If you want it Fast and Good it will cost you more. If you want something fast and cheap it may not be as good.
My recommendation, which is the opposite of most, is to start with the sellers at the top end of your budget and search with the aim to try to find someone in the middle. If you are still a skeptic, my second recommendation is to start with a Fiverr Pro, these sellers tend to be a bit more expensive but as mentioned previously, they are hand-vetted by Fiverr themselves and are guaranteed to provide quality work.
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