What is microblogging?

SOCIAL MEDIA | CONTENT MARKETING

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by Desmund Ullrich

June 9, 2020 5 min read

Pop Culture Geek | Content Strategist | Marketing Manager

As a blog writer and content creator I’ve been mystified with the concept of microblogging. Is it just a small blog? Is it blogging in small chunks on social media? What is it? Our posts here are typically tiny to begin with; are there really bloggers who are impactful on a smaller scale?

Let’s take a look.

What is Microblogging?

Before getting into the concept of microblogging let’s first define the microblog. According to the glossary at Sprout Social, a microblog is a short piece of content designed for quick audience interactions. Apparently, it’s a combination of short messaging and content production shared on social channels like Instagram, Facebook, and Pinterest.

What is a Microblogger?

When considering this definition, it’s easy to say that microbloggers either exclusively share on these platforms without a website or they use microblogging as a way to supplement their existing site. It’s content marketing.

Nowadays, it’s hard for a site to standalone and be successful because most people spend the majority of their internet lives on social media platforms. Even if you have a site that you nurture and build, you still have to go where the people are.

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Microblogging Sites and How to Use Them

Twitter
Twitter is used to easily promote your research in small snipets, for example by providing links to your blog stories, journal articles and news items. You can reach a large number of people quickly through tweets and retweets, follow the work of other experts in your field, and build relationships with experts and other followers.

Tumblr
Tumblr allows users to post several kinds of content, including text, chat messages, quotes, links, photographs, videos, and audio files. Like Myspace back in the day, there is flexibility with branding and design. Unlike other platforms, the content on Tumblr varies greatly - you can find Tumblr blogs dedicated to everything from fashion to space exploration.

Pinterest
Pinterest is the untapped mecca of social media marketing.  Like other social media networks, it’s a place to connect with friends and influencers. However, Pinterest is a visual search engine that connects people to your brand and image. Visual searches are on the rise and Pinterest is like Google Image search on steriods.

Instagram
Instagram may seem like it's all lifestyle photos and #transformationtuesday, but this platform is best for showing off your fashion, food, fitness, and other visual products or services. While Pinterest is a visual search engine, Instagram is a visual storyteller. Win your audience over with high-quality creative photos and captions.

Facebook
Facebook is known as the largest social network and users spend sn average of 50 minutes on Facebook everyday. While, at it's birth, FB was known for staus updates; now Facebook video and Stories are it's main use. It is a great alternative to Youtube's long video and extensive channels, as long as you keep posts short and specific.

Three Microblogging Benefits

As I just mentioned, planning to blog with other sites like Youtube can be quite extensive and an actual blog site is a whole other beast. With the platforms above you can begin creating engagement and build your following in less than 280 characters or with just an image. Here are the top three reasons that I can support a move to microblogging exclusively

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1. Microblogging saves you time on content creation.

Think about this, instead of doing that 1 hour webinar you only have to do 3 minute to 10 minute videos on IGTV. Instead of writing that 1,000 word blog post, you only have to tweet two lines of text. Yes, you may still have to create longer content to reference but not as many or as often as you did before.

I learned this the hard way. Imagine three bloggers stressfully writing content for months to fill up a website that no one visited. You don’t have to imagine because it happened over here, but there is a light at the end of the tunnel - that same content will now carry me all the way through the next year on social media.

2. Microblogging helps you increase your traffic.

By posting on microblogging sites you provide other roads to your intended destination - your website. You also provide small previews of what you have to offer and attract the people who are interested in what you have to say. 

My only suggestion here is to stick to one or two platforms to master. I tried to go for all five and ended up assed out. Take it from someone who knows.

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3. Microblogging gets your message boosted with frequent posts.

Breaking your content into small chunks means you can spread your message into multiple posts and increase your trend with frequent posts. This gives you a chance to make more connections with your tribe because social media algorithms like people who post often and audiences like people with consistent messages.

As a leader of a content driven community, it’s always been hard for me to understand the concept of social media because I am definitely a web surfer, spending most of my time on Google and looking for the blogs that feed my own content monster. Now, with this concept of microblogging I can begin to jump on the social media bandwagon - maybe.

How about you? Do you prefer web or social? Share this article and let me know what you think. Either way, let’s start this microblogging journey together.

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